Kindle Release of One Hour To Wealth

The Amazon Kindle is one of the best e-readers on the market. However a lot of people don't realize that you don't need a Kindle to actually purchase books. There is an app that is made for your PC, your Smart Phone, the iPad, let me just give you the link. The great thing about the Kindle App is that it is free.

This means that you don't have to worry about paying money for an app and then paying for the book. You can simply download the App to your device of choice and in a few minutes you can download my new book One Hour To Wealth and begin reading. Shameless plug? Yeah Buddy!

One Hour To Wealth is the first book that actually gives you a definition of wealth and then takes it a step further than simply restating mantras and facts.  The book gives you a plan of action to either copy or develop your own plan.

Grab a copy, read it and let me know what you think, or ask me questions. Of course you could wait for me to continue posting the Key Points here on the site, but why not use the five that you were going to grab some momentary Mickey D's with to improve your life?

Here is the link. One Hour To Wealth

25 Key Points: Key Point 4 - You Need A Business Plan

Key Point 4: You Need a Business Plan – While I have failed to cover business plans, I am adamant about the importance of organization. The reason I made the mistakes I made with my first business is because I failed to analyze my market and understand terminology and create projections that would enable me to generate a better path through the wilderness of small business. When I began developing my sneaker business, the second time around I took one year to develop contacts and the ideas to establish ARCH. I included in that plan the fact that I would have to grow slowly because I did not want to create debt. I also added an expanded plan which included creating a sneakershop that carried more than just my brand. My business plan is over 40 pages in length and it includes, Purchase Forecast, Sales Forecast, Marketing Strategies, and of course Mission Statements and my personal story (developed after reading Primal Branding). If you are talking to someone about business and you ask them if they have a business plan, and they don’t…Get the hell away from them as quickly and nicely as you can. Oh, run away also if the person tells you that they don’t revise and add to their plan every now and then. I would like to add that spending too much time on a biz plan can prevent you from ever actually starting your biz.

Key Point 1: Be Creative
Key Point 2: Capitalize on Opportunities
Key Point 3: Stay In Your Lane 

25 Key Points: Key Point 3 - Stay In Your Lane

Introduction: 25 Key Points to Stay Motivated in Small Business

Key Point 1: Be Creative

Key Point 2: Capitalize on Opportunities

 

Key Point 3: Stay In Your Lane – Once you’ve decided to try one of your ideas, it will be tempting to try other things that look like they are working for others. You may see a friend or associate selling flowers and making pretty good money, so you start thinking that you can do that as well. The thing about doing this is taking this kind of action leads you off of the path. Your business may be mobile detailing for vehicles which is a good business. You could add selling air fresheners to your job but deciding to sell tamales and do mobile detailing would be way out of your lane. Stay focused on the idea that you believe in and learn as much as you can about it. Then place the time and effort into that idea. Don’t weave in traffic unless you want the idea cops to pull you over for drunk thinking.

25 Key Points: Key Point 2 - Capitalize On Opportunities

Introduction: 25 Key Points to Stay Motivated in Small Business

Key Point 1: Be Creative

Key Point 2: Capitalize on Opportunities – Sometimes people approach you with ideas, but you are so consumed with work that you pretty much blow them off. Someone can be interested in giving you the tools to launch your own business, but these are the general comments made,

“Man, I don’t have time for that.”

“When I get home all I want to do is relax.”

“It’s not that easy.”

“Easier said than done-”

“I have to pay these bills.”

I can list a host of other words used to explain why people fail to take action. The thing is though none of those are as serious as not capitalizing on opportunities. When a person makes any statement of negativity, the mind produces the reaction, so in a sense your reality is what you have made it. There are often workshops or events that promote entrepreneurship. Sitting at home and pretending to be busy is a lot easier than getting up and acting on those opportunities that are presented. Honestly, are you really that busy? Probably not.

25 Key Points: Key Point 1

25 Key Points-Introduction

Over the next 25 days I will post a Key Point. Collect them, share them with friends and other people thinking about starting a small business, leave feedback and make sure you give credit. I appreciate you reading. If you'd like to read some of my fiction, look to the right and download a Kindle version of three of my works of fiction. Enjoy Point 1.

Christopher D. Burns, MFA

Key Point 1: Be Creative – There isn’t any such a thing as a stupid idea. If somebody tells you to create a fart catcher, sit down and think about if you can be passionate about it. I’m not kidding. Creativity is the realm of childhood and the dreams that you have when you are young, become the memories that dissipate due to inactivity. People forget how to be creative. Watch your child play with some LEGO Blocks. Children have the knack for creativity and they can sit for hours building bridges and playing in imaginary worlds. When we get older people tell us to stop playing games and get serious. The only thing getting serious does for us is make us overweight, tired, stressed and angry. I challenge you to keep a journal for a month and in that journal write down every odd idea you can think of that you can be passionate about. Write down the ones that you can’t get excited about as well. The goal though is to be creative.

25 Keys: Points to Stay Motivated in Small Business-Intro

I have been working on a book for 4 years and I recently finished the book. I was in the process of sending it to the printer and I had to stop because things changed in my business again. In other words, my small business is constantly changing and I have to adapt. I finally realized that I can't sit down and make things so cut and dry. I also can't sit back and not pass on information that has enabled me to keep moving forward. I have decided to share part of that book here on the blog. If you use any of this, please share my web address and give credit where it is due. I hope these 25 Keys can help you with something you are considering. Enjoy.

25 Keys:

Get Your Janitor On

I have lectured on building businesses and websites at the University of Memphis, Southwest TN. College, the YWCA and the Memphis Housing Authority. In each lecture I discuss the importance of entrepreneurship. I would like to leave you with these key points which are really for diving into your own business, but are for you since you are your own business. While the length of this book does not determine its power and potential, I do hope that you are beginning to think about how to build your own One Hour To Wealth program. Next are my 25 Key Points. A key is used to gain access and these 25 points will allow you to begin creating ideas. There isn’t a thing in the world that I can write that will make you rich. You will have to generate your own idea. Everyone has something they are good at, something they are passionate about, and something that occupies their mind. What I want is for you to actually do something about those dreams instead of letting others, or yourself, kill them. With that said I truly appreciate you reading this short book and I hope it has inspired you to do something. If it has, take a few minutes to visit any of my sites and drop me a note. I look forward to hearing from you.

Sincerely,

Christopher D. Burns, MFA

http://www.cbpublish.com/

http://www.centercourtbasketball.com/

http://www.arch-usa.com/  

That's Not What It's For: Another Facebook Article



Like John Coffey, I couldn't hep it



Common mistakes that come with the comment "That's not what that's for," are all over the place. When you decide to work on a car and grab a flathead instead of a phillips you hear, "That's not what that's for." When you're getting ready to brush your teeth, if you were raised in a house that didn't have much money, and you grab the Arm & Hammer because you're out of toothpaste, and your kid looks at you like, "WTF?" You hear it then. When you're in the bed and you slip up and hit the wrong.... okay nevermind, you get the point. That's Not What It's For is so common that often no one realizes when this is really the case.

Yesterday an interesting thing happened on Facebook. A conversation was started that generated a ton of likes on seperate Facebook walls. The conversation began with this quote: Clean out your Facebook closet. There are people doing incredible work, but you can't see it because there is too much garbage on your wall. Also, if someone is doing something that looks like it took time to do, is artistic, is positive, or is thinking out of the box... make a comment. Honestly, you never know how that might help a person throughout that day. Big shout out to all the people pursuing various dreams. 

Is Facebook Really Good For Small Biz?

Social Media, for those who aren't keeping up, consists of any form of media based in technology that allows you to maintain contact with people at anytime you feel like reaching out and touching someone. The old adage from the phone company has never been more true. Social Media: Twitter, Tumblr, Myspace, Youtube, Facebook and now Google+ all allow their users to drop in at anytime and pick up on a conversation taking place in a group, on a wall, through a Tweet and now in a circle (Google+) In marketing circles having a Facebook page is now a required form of guerilla marketing that will allow you to reach more people simply based on the sheer numbers on these various forms of social media. I've been thinking lately though, is this really a good thing for small biz? I mean, you can post to Facebook and get an immediate bump in web traffic. You can even advertise for free, but with the fact that so many people are fighting to be seen in Social Media there is a problem taking place that has to be rectified by the various outlets. While Social Media was the place to go to build a following many small biz people are finding themselves utilizing Facebook as a primary source of information for their fans, followers, and potential clients.

Now this is not a problem, but it is. See the time a person invests into getting traffic to their Facebook page pays off for a company like the NBA, or ESPN, or AmEx. Why? These brands have customer loyalty, a following and the ability to drive people to their sites through extensive marketing in traditional media forms. No matter what the NBA posts on Facebook, they will have visitors who go directly to their websites. Their foundation was not established through the various forms of social media. Let's focus on Facebook. Facebook holds a person's attention and the short blasts of information, the ability to hold discourse and to share pictures in a central location for the common person and the business person is too attractive. It is so attractive that let's say Small Biz guy A posts something about his company, chances are that the people they expect to visit their webpage will only look at it on Facebook. Facebook uses the App Networked Blogs and in all actuality the person remains on Facebook where the blog/website is presented in a frame.

Rework by Jason Fried and David Hansson

What is Rework? Rework is a book on rethinking what it is to be a small business person. The book was written by the founders of 37signals. Real quick, what I just did by inserting their link into this blog post has helped to increase their SEO. Why is this important in a book review? Well not really a book review... but a thank you to the writers of Rework. SEO is the search engine optimization. In the world of the internet in order for your business to be found in the search results of Google people have to share your link. This is placed in some funky program in Google's search engine and the more links to your site, the higher your site is listed when someone searches for certain information. This is important to me because I have found that through research and all kinds of stuff, my site ranks very low. Damn you people who don't understand this!

Section 4 Business and Entrepreneurship

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Section 3 Business and Entrepreneurship

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Section 2 on Business and Entrepreneurship

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Christopher D. Burns: Lecture on Business and Entrepreneurship at the University of Memphis

I was invited by Dr. Frances Fabian to speak at the U of M on business and entrepreneurship. I met Dr. Fabian after pitching to VCs at the Memphis version of the Shark Tank, the Catfish Tank hosted by Innova. While I am not an expert on business, I have taken the time to learn as much as possible in launching my footwear company ARCH http://www.arch-usa.com/, CB Publishing http://www.cbpublish.com/, and CCB Sports Network http://www.centercourtbasketball.com/. I also had the experience of launching a sports brand from 2005-07 that was sold for six figures. I learned from that experience that a license is not the same as owning a company, lol. Below is the first video of four sections. I hope that you will take the time to jot down the Key Points presented in each section and maybe it will help you to venture into your own projects. If you are interested in scheduling me for a speaking engagement please contact me at cburns@arch-usa.com.  Please make sure you respond to the video by liking it or subscribing to the channel. Thanks and enjoy.

Watch Section 1
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Watch Section 3
Watch Section 4

Why Most Ideas Never Happen

http://emptees.com/tees/314657-live-as-one-selflessness

Ideas are the foundation of the capitalist society. Actually ideas are the foundation of all society. Someone had an idea to take the teachings of various leaders and the world now has religion. One guy sat down and had an idea about placing dough in the oven with cheese and we now have pizza. Some guy looked at a woman and figured out that the thing between his legs could fit inside the thing between her legs, and pow, children. Seriously though, ideas are born and they give rise to great companies and even better philosophies. What is great about ideas is that anyone can get an idea. The poor, rich, middle class, old people, young people, teens and babies, doctors and homeless guys with golden voices all have ideas. Although everyone awakens at night with an epiphany, this does not mean that we are all capable of actually bringing these ideas to fruition. Very often we will think and think about an idea we have, and we will even go as far as talking with other people about these thoughts. We toss ideas around at bars, during the game, at the mall, in schools and at business meetings. These ideas become the root of discussion for some and the basis for argument for others, but very often ideas, like dreams simply fade away. Why is it that ideas are not taken seriously? What happens from the moment a person writes down a few notes to when they take that sheet of paper, ball it up, and toss it in the trash can? Why do most ideas just go away?